SolarSmart, Webdesign

Project: Fictitious Student Assignment 2024
Role Tasks: Logo, Visual Identity, Webdesign,
Design System, Brand Guidelines

Brief

SolarSmart requires a new logo, a brand style guide, a website, and a design system for employees working with the brand. They also want to create awareness of the importance of using renewable energy to generate electricity.

Target group

50% male, 50% female,
aged between 30 and 50, climate supporters, homeowners, and businesses

About SolarSmart

With expertise honed since 2000, SolarSmart has become leaders in providing homes, businesses, and communities with renewable energy solutions. At SolarSmart, we’re not just about powering buildings; we’re about powering progress. As champions of renewable energy, particularly solar power, we’re committed to creating a brighter, cleaner future for all. Join us in our mission to combat climate change and embrace natural solutions. Whether you’re a homeowner looking to reduce your carbon footprint or a business owner seeking energy independence, SolarSmart is your partner in harnessing the sun’s abundant energy to power your success. Let’s illuminate the path forward together with SolarSmart. Our brand personality is ‘competence’ as our brand strives to be reliable, successful, hard-working, and intelligent.

Logo

Typography

Colors

Icons

Mockups

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